Not all marketing involves retail sales. Many industries promote issues and services that require a different approach. Issues such as private sector healthcare, public health, energy development, not for profit, government agencies and public services require a different approach that builds brand awareness while providing information and communication that effects behavioral change.
Rather than hard-sell commercial approaches, this form of marketing requires understanding the underlying emotional relationship the customer has with the institution, service and/or issue and then building strategies, messages and communication platforms that engage them on a positive level.
Advertising for a government agency is completely different from traditional retail marketing. Our team of experts understands the complexities of a public office and has worked on multiple education initiatives at the state and local level. We have to account for everyone who may be impacted by business purchases. Some examples of G2C marketing include branding and awareness campaigns, email marketing, lead generation, content marketing, media buying, and more.
Building Your G2C Marketing Strategy and Outreach & Education Public Relations Plan
Our deliverables are handed off to you, or we complete the agreed upon timeframe for the work.
Since 1993 our firm has specialized in developing successful outreach and education programs. Our experience includes over 40 initiatives at the local, state, regional and national levels involving governmental agencies, foundations, not for profits and private sector coalitions.
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