CG Header Logo
  • Home
  • Services
    • Advertising
      • Continuous Media Optimization
      • Search Engine Marketing
      • Social Media Advertising
    • Creative
      • Branding
      • Graphic Design
      • MessageMAPPING
      • Photography
      • Video Production
      • Website Development
    • Digital Marketing
      • Content Marketing Center
      • Email Marketing
      • Podcasting
      • Search Engine Optimization
      • Search Engine Marketing
      • Social Media Marketing
        • Social Media Audit
    • Public Relations
      • Public Relations Audit
      • MessaageMAPPING
      • Social Media Marketing
      • Research
    • Research
    • Website Development
  • Industries
    • Agriculture
    • B2B Industrial Manufacturing
    • Public Sector
  • Women In Industry
  • Success Stories
  • About
    • Team
    • Careers
      • Internship
    • Awards
  • Contact
  • Resources
    • Offers
      • Content Ideas
      • SEO Website Analysis
      • SEO Competitive Analysis
      • Media Evaluation
      • Backlink Audit
      • Website Audit
    • Blog
    • News
    • Powering Insights Subscription
CG Header Logo
CG Header Logo
  • Home
  • Services
    • Advertising
      • Continuous Media Optimization
      • Search Engine Marketing
      • Social Media Advertising
    • Creative
      • Branding
      • Graphic Design
      • MessageMAPPING
      • Photography
      • Video Production
      • Website Development
    • Digital Marketing
      • Content Marketing Center
      • Email Marketing
      • Podcasting
      • Search Engine Optimization
      • Search Engine Marketing
      • Social Media Marketing
        • Social Media Audit
    • Public Relations
      • Public Relations Audit
      • MessaageMAPPING
      • Social Media Marketing
      • Research
    • Research
    • Website Development
  • Industries
    • Agriculture
    • B2B Industrial Manufacturing
    • Public Sector
  • Women In Industry
  • Success Stories
  • About
    • Team
    • Careers
      • Internship
    • Awards
  • Contact
  • Resources
    • Offers
      • Content Ideas
      • SEO Website Analysis
      • SEO Competitive Analysis
      • Media Evaluation
      • Backlink Audit
      • Website Audit
    • Blog
    • News
    • Powering Insights Subscription
CG Header Logo
  • Home
  • Services
    • View All Services
    • Advertising
      • Advertising Services
      • Continuous Media Optimization
      • Search Engine Marketing
      • Social Media Advertising
    • Creative
      • Creative Services
      • Branding
      • Graphic Design
      • MessageMAPPING
      • Photography
      • Video Production
      • Website Development
    • Digital Marketing
      • Digital Marketing Services
      • Content Marketing Center
      • Email Marketing
      • Podcasting
      • Search Engine Optimization
      • Search Engine Marketing
      • Social Media Marketing
        • Social Media Audit
    • Public Relations
      • Public Relations Services
      • Public Relations Audit
      • MessaageMAPPING
      • Social Media Marketing
      • Research
    • Research
    • Website Development
  • Industries
    • All Industries of Expertise
    • Agriculture
    • B2B Industrial Manufacturing
    • Public Sector
  • Women In Industry
  • Success Stories
  • About
    • About the Agency
    • Team
    • Careers
      • View All Careers
      • Internship
    • Awards
  • Contact
  • Resources
    • Offers
      • Content Ideas
      • SEO Website Analysis
      • SEO Competitive Analysis
      • Media Evaluation
      • Backlink Audit
      • Website Audit
    • Blog
    • News
Follow us on Facebook Follow us on Facebook Follow us on Facebook Follow us on Facebook Follow us on Facebook Follow us on Facebook
Contact Us Today

Public Sector

Proven Government-to-Consumer Outreach and Branding

Not all marketing involves retail sales. Many industries promote issues and services that require a different approach. Issues such as private sector healthcare, public health, energy development, not for profit, government agencies and public services require a different approach that builds brand awareness while providing information and communication that effects behavioral change.

Rather than hard-sell commercial approaches, this form of marketing requires understanding the underlying emotional relationship the customer has with the institution, service and/or issue and then building strategies, messages and communication platforms that engage them on a positive level.

Advertising for a government agency is completely different from traditional retail marketing. Our team of experts understands the complexities of a public office and has worked on multiple education initiatives at the state and local level. We have to account for everyone who may be impacted by business purchases. Some examples of G2C marketing include branding and awareness campaigns, email marketing, lead generation, content marketing, media buying, and more.

Free SEO Analysis

Learn how you can optimize your site
Get Your Free Offer

Here's How Our Public Sector Services Work

Building Your G2C Marketing Strategy and Outreach & Education Public Relations Plan

1
Initial Meeting
Let's get to know each other and see if we're a good match for your needs.
2
Proposal
We'll send you a proposal to review before we get started on your project.
3
We Get To Work
We get started on your project. We'll be in touch to provide updates as needed or ask for feedback.
4
We Deliver

Our deliverables are handed off to you, or we complete the agreed upon timeframe for the work.

Our Public Sector Experts

Talk to an Expert
Dan Cowling Headshot_2
Dan Cowling III
Dan specializes in strategy development, behavioral research, coalition building and public/private sector initiatives. His experience covers a span of 25+ years and includes community based, statewide, regional and national outreach work.
LVH Headshot
Lisa Van Hook, APR
Lisa specializes in communication and public relations. As a principal in the firm, Lisa manages people, budgets, campaigns, accounts and relationships. Her goal is to create an environment that empowers people: employees and clients. Her collaborative style brings people together and creates great communication success stories. Lisa has 10+ years of outreach experience.
Dana Rogers Headshot-1
Dana Rogers
Dana’s art of listening allows her to translate our clients’ program concepts and goals into campaign materials that motivate action and behavioral change. She has 10+ years of experience working with healthcare providers, government agencies and nonprofits on print ads, web design, digital ads, logos, books, manuals, annual reports, legislative communication and special event materials.

Since 1993 our firm has specialized in developing successful outreach and education programs. Our experience includes over 40 initiatives at the local, state, regional and national levels involving governmental agencies, foundations, not for profits and private sector coalitions.

Our initiatives have covered a broad range of issues and services from CHIP,  to breast cancer, mental health, bio preparedness, prenatal care, age appropriate immunizations, diabetes, and workplace safety to name a few.

Our 6Fundamental Market-Proven Steps

Research
It is critical to know your audience. Not only who they are, but, also what they need to hear in order to change behavior.
Reach
You have to prioritize your most important target audience(s) and reach them with your message over and over again.
Teach
One of the frequently mentioned responses to an issue is “I didn’t know”. Providing the information needed is step one.
Engage
Meet the target audience where they “live”. Whether through events, online, digital or traditional media you must take your message to the people you’re speaking to.
Measure
A key to effective outreach and education is consistently measuring response and results.
Adapt
A key to effective outreach and education is consistently measuring response and results.

Success Stories

Browse previous projects

View All Projects
View More
Walmart’s Life with Baby
CREATIVE, PUBLIC RELATIONS
View More
ARKids First Dental Outreach
ADVERTISING, CREATIVE, PUBLIC RELATIONS, SOCIAL MEDIA
View More
Prenatal Care Campaign
ADVERTISING, CREATIVE, PUBLIC RELATIONS

What People Think

Don't take our word for it, take theirs.
Contact Us
“The messaging strategy they developed to improve our image and clearly articulate our mission proved successful and was utilized by our staff daily. Based on our initial success, we engaged The Communications Group to play an important role in the development of our comprehensive strategic plan.”
J.V.
Executive Director, Public Transit Agency
“We had the opportunity to work with The Communications Group on a most successful outreach and education program, Healthy Families. The degree of involvement, the professionalism demonstrated and the excellent quality of their work, meant a great deal to the success of the program.”
P.C.
Program Administrator
“The Communications Group has unmatched credentials when it comes to health-related marketing, outreach and education programs. After working with them for nearly five years, it is easy for me to understand why. They approach these programs strategically with the expertise gained from over 25 years in the health industry. From their leadership, down through their staff, they have a passion for education and outreach.”
M.V.
Director of System Marketing
201 E. Markham St, Suite 300 Little Rock, Arkansas 72201
Office: 501-376-8722 | info@comgroup.com

Privacy Policy      |     Terms of Service

© 2022 The Communications Group