WELCOME TO THE COMMUNICATIONS GROUPMARKETING & PR FOR AGRICULTURE, B2B & G2C
Our passion is creating value for our customers. Period. And, we do it by the numbers. Our company is an integrated marketing communications firm that emphasizes data-driven strategic planning, multi-channel implementation and responsive monitoring in agriculture, business-to-business and government-to-citizen.
Brand elements support your brand promise: we develop and deliver the powerful strategic pieces - like logos, brand voice, brand messaging, taglines, brand standards and a consistent experience - that support your customer’s relationship with your brand.
Powerful PR is about your relationships. Whether it’s stand-alone PR or integrated public relations programming, our APR certified PR staff provides event planning, crisis PR, government affairs, reputation management, issues management, media coaching, media relations, publicity tours, community outreach, stakeholder research, PR audits and strategic public relations planning and reporting.
The menu of choices available to marketers is dizzying: online, offline, mobile, wired, wireless, digital, traditional marketing, non-traditional marketing. Our approach to your marketing gives you data-driven insight into what performs best for your target customer. We bring powerful tools to your market research, marketing planning, implementation and marketing measurement.
Focus groups, psychological research, intercepts, one-on-one interviews, structured remote interviews℠ (SRI), primary or secondary - our research services form the foundation for powerful marketing and insightful approaches to your storytelling.
We provide strategic communications planning products, including strategic planning sessions, strategic communications plan development and communication measurement tools that focus on powering your organization’s best performance.
As a full-service agency, we offer you a complete and insightful array of creative services including gorgeous graphic design, killer copywriting, visually-intriguing video production, powerful print, award-winning logos and traction-grabbing digital.
Building your ads with Google accreditation, refining your audience targeting, negotiating the very best placement in traditional, digital and social and tracking your ad performance with Continuous Media Optimization (CMO)℠ is always powered by insight tailored for you based on your bottom line and your key performance indicators.
Powerful messages require insight into the message development process. We offer MessageMAPPING, neuro-messaging, message testing, brand messaging, product messaging, long-term message strategy, measurement and insights that tell your story so your audience keeps listening.
SOCIAL & CONTENT MARKETING
We use data-driven audience and channel insight to build powerful social marketing and content creation marketing tools that improve your customer experience. You can expect insightful analytics from us that will always augment your reporting and improve your search engine optimization.
Website audits, SEO audits, web updates, website maintenance, search engine optimization, landing pages, microsites, full website development, SEO consulting: if you need a website as a standalone or integrated component of your marketing, our web developers become part of your team, delivering insight and experience to meet your digital marketing requirements.
STAFF DEVELOPMENT TRAINING & WORKSHOPS
How would you measure the health of your organizational culture and teamwork? We use powerful training methods and insight into behaviors and leadership styles to design training sessions and staff development workshops. Our workshops help build and strengthen dynamic organizational cultures, turning groups from two to 200 into successful teams.