Business to Business Industrial Marketing

Driving Growth for Industrial and Manufacturing Businesses

For more than 38 years, The Communications Group has been a trusted B2B industrial manufacturing marketing agency serving manufacturers across the U.S. and North America. Based in Arkansas, we partner with both local producers and global leaders to deliver growth-focused marketing strategies.

Industry leaders like ABB Motors, Toyota Material Handling, and Windsor Door have trusted ComGroup to elevate their brands with targeted digital campaigns, industrial content marketing, trade media buying, and social media strategies.

Unlike retail or B2C, industrial B2B marketing demands a specialized approach. Long buying cycles, multiple decision-makers, and technical products require campaigns that speak directly to engineers, plant managers, distributors, and executives.

Whether you’re an Arkansas manufacturer ready to expand nationwide or a global powerhouse looking to strengthen U.S. market visibility, ComGroup provides the industrial marketing expertise to deliver measurable results. Across the board, we power growth into new markets and verticals, across Arkansas, regionally, the U.S. North American market and beyond.

16 Interviews Secured, One Cover Story Earned

Elevating Media Presence at ProMat

Maximizing Earned Media Presence at Industry Trade Shows

Exceeding Expectations with Strategic Media Relations and Digital Marketing

Driving Innovation and Visibility

A Game-Changing Event Strategy for Industry Success

Content Marketing Solution | Lead Generation Made Easy

Discover how The Communications Group's tailored content strategy increased engagement by 45% and lead generation by 30%

Strategic Event for a Major Industry Groundbreaking

With a focus on precision and impact, The Communications Group crafted a multi-channel strategy to amplify the groundbreaking event's significance

Your Win Could Be Next

Advertising That Reaches Decision-Makers
From trade publications to LinkedIn and Google Ads, you can run campaigns that put your brand in front of the buyers who matter most. Your message shows up where decision-makers already spend their time.

Digital Marketing Built for B2B
You get websites that work harder, SEO that improves your visibility, and paid search and social campaigns that generate leads. Every digital experience is built to strengthen your brand presence and deliver measurable results.

Public Relations That Builds Trust
Through media outreach, press releases, and thought leadership, you position your company as an industry authority. You earn credibility and attention that advertising alone can’t buy.

Content That Connects
From case studies and white papers to videos and social media storytelling, you can share content that educates, persuades, and supports every stage of the buying journey. Your audience gets the information they need to move confidently toward a decision.

Research and Strategy That Drive Results
You start with a plan backed by audience insights, competitor analysis, and message mapping. With a solid foundation, your marketing becomes more than creative. It becomes measurable and effective.

Where Technical Expertise Meets Clear Messaging
You can bridge the gap between complex engineering concepts and clear communication. By speaking the language of engineers, you make sure your brand connects in ways that resonate and drive action.

Dane Cowling

Dane understands the complexities of industrial marketing, from manufacturing processes to global distribution. With decades of experience, he helps industrial brands connect with the right audiences and drive measurable growth. His expertise ensures that manufacturers and suppliers effectively position their products in competitive markets.

Lisa Van Hook, MA, APR

Lisa brings leadership and strategic insight to B2B marketing, managing national accounts and large-scale campaigns. With a strong background in communication, she specializes in building relationships and guiding brands through complex industrial markets.

Kassie Booker

Kassie manages multiple B2B client accounts with a focus on strategy, execution, and relationship-building. She collaborates across departments to ensure seamless project delivery and measurable results. With a solutions-driven mindset, she helps brands navigate complex industries and connect with their audiences effectively.

Carson Horn, APR

Carson leads public relations efforts for national and international B2B accounts at ComGroup, specializing in media relations, thought leadership and strategic communication. He develops and executes PR campaigns that elevate client visibility and credibility across complex industries.

David Fahr

David has spent 20+ years planning and buying media for B2B brands, with a focus on industrial and manufacturing clients. His expertise in trade media and data-driven strategy ensures that industrial brands reach the right decision-makers with measurable impact.

Brian Wolf

As Senior Art Director, Brian Wolf blends creative vision with technical precision to deliver creative that stands out in competitive industrial markets. With experience in print and digital graphic design, his expertise translates seamlessly to B2B clients, helping complex brands communicate with confidence.

Dani Gentry

Dani manages strategic social and digital campaigns for multiple B2B clients, helping manufacturers and suppliers connect with the audiences that matter most. With expertise across a wide range of platforms, she ensures every campaign is optimized to engage existing customers and attract new ones.

What Our Clients Say About Working With Us

Don't take our word for it, take theirs.

“Our company has been doing business with The Communications Group for over 30 years. They take pride in their work and have always delivered on their commitments to us.”

A.D.

Manufacturing Company Manager

“We truly trust The Communications Group and recommend them as a competent and trustworthy marketing and advertising agency.”

P.H.

CEO & President, industrial manufacturer

“I can confidently say they understand the value of their customer’s brand, the influence and importance of their customer’s vision, and most importantly what it takes to make their customer’s message stand out.”

J.L.

Owner / Publisher of Industrial Trade Journal

Business to Business Industrial Marketing

B2B Industrial Marketing Experts for Manufacturing Companies

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