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ComGroup

Who We Are & What We're About

ComGroup's

Philosophy

Marketing is a data-driven discipline. Technology rules, so we mine data for powerful insights that give our clients an advantage. We’ve also learned not to overreact by throwing out what works in favor of putting all of our eggs into the “newest thing” basket. A little discipline, combined with strategy, always pays off.

Creating value for our clients is done by the numbers. Data and research drive the development and implementation of integrated marketing and public relations plans, of which we view advertising as one tool.

Our brand promise to our customers is to deliver data-driven integrated marketing communications using multichannel implementation and responsive monitoring. We call that brand delivery Powering Insight.

ComGroup's

Roots

Starting an advertising agency in the 1980s saturated advertising market meant taking a giant leap of faith, calculated risk and a good dose of going against the grain. We embraced them all.

The Communications Group opened its doors in 1987, on Friday the 13th, on the 13th floor of our building, overlooking the scenic Arkansas River in downtown Little Rock, Arkansas. We had four partners, two employees, 90 days of working capital and no clients. So much for calculated risk.

But, we made it. Three decades of marketing have given way to an agency culture of strength, adaptation and agility. We know how swift and brutal business can be. But, big deal. We don’t have a single client that hasn’t faced many of the same challenges at some point. We know firsthand that business is a tough game.

 

 

ComGroup's

Values

Creativity
Creativity is the engine that drives our communications solutions. We embrace it in terms of our products, our processes and thinking.
Integrity
Integrity guides all that we do. We deliver on our promises and always do what is right to foster trust.
Employees
We encourage a family-first approach to business. We operate as a team through open and honest communication, mutual respect, common goals and unselfish support.
Customer Focus
We exceed expectations by listening to our customers’ needs, putting the customer first, and working to create innovative solutions.
Industry Expertise
The depth of our industry expertise and our associates sets us apart. We make certain that our team has the training, education, and experience to be the very best in their field.
Innovation
We use innovation and creativity to solve customer challenges and think outside the box to seek improvement in all that we do.
Change
We welcome change for the opportunity that it brings. We adapt, maintain a proactive attitude and react to make changes that enhance our overall performance and service.

Our Leadership

Meet the whole team
Dan Cowling Headshot_2
Agency Founder & President
Dan Cowling III
Dane Cowling Headshot_2
Agency Founder & Industrial Specialist
Dane Cowling
LVH Headshot
Director of Client Services & Executive Vice President
Lisa Van Hook, APR

Our Trusted Clients

The people and brands who make it all worth it.

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201 E. Markham St, Suite 300 Little Rock, Arkansas 72201
Office: 501-376-8722 | info@comgroup.com

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