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ComGroup

Who We Are & What We're About

ComGroup's

Philosophy

Marketing is a data-driven discipline. Technology rules, so we mine data for powerful insights that give our clients an advantage. We’ve also learned not to overreact by throwing out what works in favor of putting all of our eggs into the “newest thing” basket. A little discipline, combined with strategy, always pays off.

Creating value for our clients is done by the numbers. Data and research drive the development and implementation of integrated marketing and public relations plans, of which we view advertising as one tool.

Our brand promise to our customers is to deliver data-driven integrated marketing communications using multichannel implementation and responsive monitoring. We call that brand delivery Powering Insight.

ComGroup's

Leadership

Dan Cowling Headshot_2
Agency Founder & President
Dan Cowling III
Dane Cowling Headshot_2
Agency Founder & Industrial Specialist
Dane Cowling
LVH Headshot
Director of Client Services & Executive Vice President
Lisa Van Hook, MA, APR

ComGroup's

Roots

Starting an advertising agency in the 1980s saturated advertising market meant taking a giant leap of faith, calculated risk and a good dose of going against the grain. We embraced them all.

The Communications Group opened its doors in 1987, on Friday the 13th, on the 13th floor of our building, overlooking the scenic Arkansas River in downtown Little Rock, Arkansas. We had four partners, two employees, 90 days of working capital and no clients. So much for calculated risk.

But, we made it. Three decades of marketing have given way to an agency culture of strength, adaptation and agility. We know how swift and brutal business can be. But, big deal. We don’t have a single client that hasn’t faced many of the same challenges at some point. We know firsthand that business is a tough game.

 

 

ComGroup Team 23
The Full Team
Leadership Team 23
Leadership Team
Creative Team 23
Creative Team
Public Relations Team 23
Public Relations Team
Digital Team 23
Digital/Social Team
Account Services Team 23
Account Services Team
Administrative Team 23
Administrative Team

ComGroup's

Values

Creativity
Creativity is the engine that drives our communications solutions. We embrace it in terms of our products, our processes and thinking.
Integrity
Integrity guides all that we do. We deliver on our promises and always do what is right to foster trust.
Employees
We encourage a family-first approach to business. We operate as a team through open and honest communication, mutual respect, common goals and unselfish support.
Customer Focus
We exceed expectations by listening to our customers’ needs, putting the customer first, and working to create innovative solutions.
Industry Expertise
The depth of our industry expertise and our associates sets us apart. We make certain that our team has the training, education, and experience to be the very best in their field.
Innovation
We use innovation and creativity to solve customer challenges and think outside the box to seek improvement in all that we do.
Change
We welcome change for the opportunity that it brings. We adapt, maintain a proactive attitude and react to make changes that enhance our overall performance and service.

 

Let's Talk About Ethics

Ethics influence everything we do at ComGroup from PR to creative and digital advertising. Read how from our team members.
Meet the team!
"As an account executive the role requires independence, we are the forward facing person for the agency. We have to be able to represent clients objectively and support what is in their best interest. Com roup is always accountable and supportive of the client and what is best for them and their needs."
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Kassie Booker
Client Services Manager
"Why do ethics matter? One word: Trust. Ethical communication is the foundation for a relationship that is rooted in trust, and our PRSA Code of Ethics are our anchor. We have extremely high standards for our PR team and our APR accreditation signals to our clients that they can trust they are partnered with an agency and PR practitioners that synthesize the PRSA Code of Ethics into every PR project, tactic, strategy and idea."
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Lisa Van Hook, MA, APR
Executive Vice President
"Ethics serve as the moral compass that guides a company’s decisions and actions. By creating and adhering to a code of strong ethical standards, The Communications Group ensures every employee, customer, and industry partner can expect a high commitment of trust in everything we do. Ethical behavior is the foundation of our reputation, contributing to the long-term success of our company and all our relationships"
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Dane Cowling
Agency Founder & Industrial Specialist
“Any success achieved through public relations hinges on the ability to maintain positive relationships. And the only way to do that, is to ensure the relationships you invest in are built first and foremost on trust. Ethics serve as an unwavering compass to navigate the inevitable complexities we all encounter in business and life, and help us create a path forward in a way that preserves the trust and reputation we’ve worked so hard to earn.”
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Carson Horn
Public Relations Director
"As an account planner, I am loyal to our clients as well as our agency. Both entities deserve my maximum effort. I depend on agency team members to contribute their experience and expertise to help me provide a cohesive plan with actionable steps and attainable goals. Together, we deliver our best, only our best."
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Dana Rogers
Art Director & Vice President
"Our success is built on the trust our clients have in us. From day one we've promoted a high level of ethical practice as a cornerstone to developing that trust. It's been a key to our success. Besides, it just feels good to do business that way."
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Dan Cowling III
Agency Founder & President
"Ethics is essential because it ensures your actions are trusted and respected while building your credibility. Ethics helps build meaningful and lasting relationships, which is integral to personal and professional success."
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Hannah Phillips
Public Relations & Client Services Coordinator
"Ethics are important because they guide our work and our relationships in ways that continue to enhance the public relations profession."
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Lora Mosley
Public Relations Specialist

Our Trusted Clients

The people and brands who make it all worth it.

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