Public Relations Services
Effective public relations is built on strong relationships. We offer insight-driven communication strategies that include planning, messaging, media training, and measurement. Our goal is to protect and enhance your organization’s reputation. Whether you need stand-alone PR services or integrated communication support, our team is led by experienced practitioners accredited through the Public Relations Society of America (PRSA). We are committed to delivering ethical, strategic work guided by the PRSA Code of Ethics.

Core Public Relations Services
Public Relations Audit
How Our Public Relations Services Work
Our process is built on trust, transparency, and research—ensuring every communication effort supports your reputation and objectives.
Once approved, we put the plan into action with precision.
After delivery, we review outcomes, identify wins and opportunities, and refine for next time.
Our Public Relations Experts
Each PR Grouper is an active member of the state and national Public Relations Society of America (PRSA).


Speak With An Expert
Frequently Asked Questions
If you have other questions, please contact us for more information.
Public Relations is the practice of maintaining and strengthening a brand’s reputation by establishing meaningful relationships built on trust and respect. An essential function of Public Relations is helping develop clear messages for a defined audience, and determining the best way in which to communicate that message.
Yes! Public Relations is essential to the modern business. It may be difficult to understand if you’ve never engaged the help of a PR practitioner before. Once you have though, you’ll quickly learn to appreciate the objectivity and insight PR brings to the table.
The fact is, managers inherently have a planar view their business or organization. Public Relations helps managers view their organization three-dimensionally, bringing into account the external forces that impact us whether we are aware of it or not. With this insight, managers are empowered with the perspective they need to make well-rounded, informed decisions that result in more positive outcomes.
Not exactly. Together, marketing and PR make up a well-balanced holistic communications strategy. The difference is, where marketing encompassed the paid side of communications (i.e. advertising) and is more product and sales focused, PR emphasizes the “earned” side of communications with a primary function of supporting a positive brand reputation by leveraging traditional and non-traditional media.
A good PR plan is a measurable one. When we work with a client, our first step is to identify what success looks like to them. Next, we define ‘SMART objectives’ that serve as indicators of success. A SMART objective is Specific, Measurable, Achievable, Realistic, and Timebound. Applying these parameters to our objectives helps us to evaluate the level at which our efforts are successful and creating value for the client.
- Communication Strategy and Development
- Content Development and Distribution
- Crisis Communications
- Event Planning and Management
- Executive Counsel
- Media Monitoring and Tracking
- Media Pitching
- Media Relations
- Media Training and Coaching
- News Releases
- Organic Social Media Strategy
- Reputation & Brand Management
- Research
- Thought Leadership