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Public Relations Services

Custom strategies designed to build trust and drive results.

Effective public relations is built on strong relationships. We offer insight-driven communication strategies that include planning, messaging, media training, and measurement. Our goal is to protect and enhance your organization’s reputation. Whether you need stand-alone PR services or integrated communication support, our team is led by experienced practitioners accredited through the Public Relations Society of America (PRSA). We are committed to delivering ethical, strategic work guided by the PRSA Code of Ethics.

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Core Public Relations Services

Event Planning & Management
We plan, promote, and manage corporate events, press conferences, and public engagement activities that build visibility and community connection. From logistics to messaging, we create experiences that strengthen your brand story.
MessageMAP
Our proprietary MessageMAP® framework aligns messaging across platforms, ensuring clarity, consistency, and strategic impact. It’s the foundation for brand voice, media relations, and executive communications.
Research
We conduct audience research, media audits, and competitive analysis to uncover valuable insights that shape effective public relations strategies and content direction.
Crisis Communication
We prepare clients to respond confidently to crises with proactive planning, rapid response protocols, and media support. Our team helps protect reputation when it matters most.
Executive Counsel
Our team provides executive-level PR strategy and communications counsel, including internal messaging, thought leadership, and complex issue navigation.
Media Monitoring & Tracking
We track earned, owned, and paid media across digital, print, and broadcast channels. Real-time monitoring helps measure impact, manage sentiment, and guide future outreach.
Media Pitching
We secure earned media by crafting compelling pitches and building strong journalist relationships. Our team works to place your story in front of the right audiences at the right time.
Media Training & Coaching
We coach executives and spokespeople on how to speak confidently, handle media interviews, and deliver messages clearly under pressure.
News Releases
We write, format, and distribute SEO-friendly press releases for company news, product launches, events, and more—targeted to the right media outlets for maximum coverage
Reputation & Brand Management
We help shape public perception, build trust, and safeguard your brand’s integrity through consistent messaging, issue tracking, and strategic communications planning.
Thought Leadership
We position your brand leaders as trusted industry voices through article placements, expert commentary, public speaking support, and strategic media engagement.

Public Relations Audit

Evaluate past PR efforts to prepare for future campaigns

How Our Public Relations Services Work

Our process is built on trust, transparency, and research—ensuring every communication effort supports your reputation and objectives.

1
Discovery
We start by discussing your needs, challenges, and business objectives.
2
Research
Our team conducts focused research to inform a tailored strategy.
3
Planning
We outline clear next steps, messaging, and communication tactics.
4
Implementation

Once approved, we put the plan into action with precision.

5
Evaluation

After delivery, we review outcomes, identify wins and opportunities, and refine for next time. 

Our Public Relations Experts

Each PR Grouper is an active member of the state and national Public Relations Society of America (PRSA).

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Headshot - LVH
Lisa Van Hook, MA, APR
Lisa leads strategic messaging and communications for the agency, drawing on decades of experience in brand development and public relations. She created the MessageMap® and PlanGRID™ tools used to guide client strategy, and she’s known for turning complex ideas into clear, impactful messaging that drives engagement.
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Carson Horn, APR
Carson is a skilled communicator with a sharp editorial mindset and strong leadership abilities. He brings clarity to complex narratives and excels at building relationships across industries. His background in journalism and strategic planning helps clients shape stories that resonate and deliver results.
Erica Duncan Headshot
Erica Duncan, APR
Erica combines creativity with strategy to craft compelling communications. With a background in agriculture and a talent for interpersonal connection, she brings a unique perspective to campaigns, driving both community engagement and brand awareness.
Lora Mosley Headshot
Lora Mosley, MS
Lora brings a deep understanding of public administration and higher education, with expertise in stakeholder engagement, government communication, and public affairs strategy. Her thoughtful approach and policy fluency make her a go-to for mission-driven messaging.
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Hannah Phillips
Hannah blends critical thinking with a detail-oriented mindset to support public relations strategy and execution. A media monitoring expert, she ensures clients stay informed, proactive, and prepared in a fast-moving communications environment.
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Ashley Godwin
Ashley blends newsroom experience with strategic storytelling to support impactful PR. With a background in reporting and producing, she brings creativity, precision, and audience insight to fast-paced communication challenges.

Speak With An Expert

Learn how we can help your business

Frequently Asked Questions

If you have other questions, please contact us for more information.

What is Public Relations?

Public Relations is the practice of maintaining and strengthening a brand’s reputation by establishing meaningful relationships built on trust and respect. An essential function of Public Relations is helping develop clear messages for a defined audience, and determining the best way in which to communicate that message.

Do I need Public Relations?

Yes! Public Relations is essential to the modern business. It may be difficult to understand if you’ve never engaged the help of a PR practitioner before. Once you have though, you’ll quickly learn to appreciate the objectivity and insight PR brings to the table.

Do you offer ongoing research or subscription services?

The fact is, managers inherently have a planar view their business or organization. Public Relations helps managers view their organization three-dimensionally, bringing into account the external forces that impact us whether we are aware of it or not. With this insight, managers are empowered with the perspective they need to make well-rounded, informed decisions that result in more positive outcomes.

Are marketing and PR the same thing?

Not exactly. Together, marketing and PR make up a well-balanced holistic communications strategy. The difference is, where marketing encompassed the paid side of communications (i.e. advertising) and is more product and sales focused, PR emphasizes the “earned” side of communications with a primary function of supporting a positive brand reputation by leveraging traditional and non-traditional media.

How do I know if my Public Relations is working?

A good PR plan is a measurable one. When we work with a client, our first step is to identify what success looks like to them. Next, we define ‘SMART objectives’ that serve as indicators of success. A SMART objective is Specific, Measurable, Achievable, Realistic, and Timebound. Applying these parameters to our objectives helps us to evaluate the level at which our efforts are successful and creating value for the client.

What are some of the most common tactics you use for PR?
  • Communication Strategy and Development
  • Content Development and Distribution
  • Crisis Communications
  • Event Planning and Management
  • Executive Counsel
  • Media Monitoring and Tracking
  • Media Pitching
  • Media Relations
  • Media Training and Coaching
  • News Releases
  • Organic Social Media Strategy
  • Reputation & Brand Management
  • Research
  • Thought Leadership