Powerful PR is about your relationships. We provide insight and experience with strategic communications planning products, including strategic planning sessions, communications plan development, and measurement tools that focus on powering your organization’s best performance. Whether it’s stand-alone PR or integrated public relations programming, our APR-certified team provides a variety of solutions dedicated to your business PR success!
Our customers always come first. Our work is proven to be efficient, effective and a reflection of our customers’ core values.
The approved plan will take effect.
We'll debrief to see what went well, wrong, and what we can keep in mind for next time.
Each person on the team is an active member of the state and national Public Relations Society of America (PRSA).
If you have other questions, please contact us for more information.
Public Relations is the practice of maintaining and strengthening a brand’s reputation by establishing meaningful relationships built on trust and respect. An essential function of Public Relations is helping develop clear messages for a defined audience, and determining the best way in which to communicate that message.
Yes! Public Relations is essential to the modern business. It may be difficult to understand if you’ve never engaged the help of a PR practitioner before. Once you have though, you’ll quickly learn to appreciate the objectivity and insight PR brings to the table.
The fact is, managers inherently have a planar view their business or organization. Public Relations helps managers view their organization three-dimensionally, bringing into account the external forces that impact us whether we are aware of it or not. With this insight, managers are empowered with the perspective they need to make well-rounded, informed decisions that result in more positive outcomes.
Not exactly. Together, marketing and PR make up a well-balanced holistic communications strategy. The difference is, where marketing encompassed the paid side of communications (i.e. advertising) and is more product and sales focused, PR emphasizes the “earned” side of communications with a primary function of supporting a positive brand reputation by leveraging traditional and non-traditional media.
A good PR plan is a measurable one. When we work with a client, our first step is to identify what success looks like to them. Next, we define ‘SMART objectives’ that serve as indicators of success. A SMART objective is Specific, Measurable, Achievable, Realistic, and Timebound. Applying these parameters to our objectives helps us to evaluate the level at which our efforts are successful and creating value for the client.