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Research Services

Actionable research insights to support smarter marketing decisions.

Our research team delivers actionable insights through in-depth interviews, surveys, and market analysis. We help you better understand your audience, validate messaging, and support marketing strategy, advertising, and product development. From campaign planning to brand positioning, our research informs smarter decisions across digital, social, and content marketing efforts.

Our Core Research Services

Primary Research
We conduct original data collection through interviews, surveys, and direct observation to inform your marketing strategy and decision-making.
Focus Groups
We organize and moderate focus groups to gather qualitative feedback that guides messaging, product development, and brand perception.
Structured Remote Interviews
We conduct virtual interviews, providing flexibility for participants and efficient insight-gathering across geographies.
Secondary Research
We analyze existing industry reports, consumer studies, and data sources to inform strategy and uncover market opportunities.
Psychological Research
Understand the emotional and behavioral drivers behind your audience’s choices to improve communication and campaign effectiveness.
One-on-One Interviews
In-depth, personalized interviews uncover detailed insights that improve brand messaging, buyer personas, and customer experience.
Complete Market Analysis
Gain a comprehensive view of your industry, competitors, and customers to support strategic planning, positioning, and marketing investment.
Intercept Research
We collect real-time, on-site feedback from consumers to guide product testing, event feedback, or in-market messaging.

MessageMAP™

Powerful messages require insight into the message development process. Our MessageMAPPING™ approach combines neuro-messaging, message testing, brand messaging, product messaging, and long-term content marketing strategy. We deliver measurement and insights that help tell your story in a way your target audience will keep listening, all aligned with your broader marketing strategy.
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How Our Research Services Work

Our clients always come first. We deliver efficient, effective work that reflects your brand and supports your core business and marketing strategy. 

1
Discovery Meeting
Let's discuss your needs and business goals to set the foundation for this project and align with your overall marketing strategy.
2
Research
Our team conducts extensive interviews, focus groups, and on-site sessions to collect the data you need for informed marketing decisions.
3
Planning
We organize key findings and begin shaping a research-backed marketing strategy.
4
Implementation

Once approved, the plan is put into action to support your overall content marketing, messaging, or campaign goals.

5
Evaluation

We review results, discuss key takeaways, and identify how future efforts can improve.

Speak With An Expert

Learn how we can help your business

Meet Our Research Experts

Dan Cowling Headshot_2
Dan Cowling III, MA
Dan specializes in training, personal development, marketing strategy, and program concepts. As the founder of a leading digital marketing agency in Arkansas, he has played a key role in shaping innovative marketing strategies that drive success.
Dane Cowling Headshot_2
Dane Cowling
Dane understands the complexities of industrial marketing, from manufacturing processes to global distribution. With decades of experience, he helps industrial brands connect with the right audiences and drive measurable growth. His expertise ensures that manufacturers and suppliers effectively position their products in competitive markets.
Headshot - LVH
Lisa Van Hook, MA, APR
Lisa brings leadership and strategic insight to B2B marketing, managing national accounts and large-scale campaigns. With a strong background in communication, she specializes in building relationships and guiding brands through complex industrial markets.

Frequently Asked Questions

If you have other questions, please contact us for more information.

Why is research important?
Research is important for many reasons. Most obviously, it gives you knowledge to make more informed decisions for your business. Research can help you build a better understanding of your audience along with your own goals. It can also influence the way you target your audience and market your products.
Who can benefit from research services?

Our services are ideal for businesses, entrepreneurs, students, academics, nonprofits, and government agencies seeking reliable data to support strategic decisions.

How long does a research project take?
The length of time needed to complete research is entirely dependent on the scope of the project, including goals. If your research only requires a simple survey and presentation of findings, it can be done rather quickly. However, all projects are different, and timelines can be anywhere from a few weeks to a few months or longer. Contact us to get a more accurate timeline.
Can you provide custom research based on my specific needs?

Absolutely. All of our research services are fully customizable to meet the unique objectives of your business or organization.