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Research Services

Developing and cultivating data to make educated decisions

Our team conducts extensive interviews and market research to develop the data and insights to help you make the best marketing and advertising, branding and product decisions. This ensures your target audience is not only defined by some obscure persona but is specifically identified and targeted in other efforts to generate your company’s marketing goals.

Research Services Offered

Primary Research
We offer first-hand data collection and interpretation.
Focus Groups
We'll help you choose focus group participants and conduct the interview.
Structured Remote Interview
Interview without being in the same room while we facilitate.
Secondary Research
Case studies, books, articles, and so much more are great sources for our team to dive into.
Psychological Research
We'll conduct this type of research to determine audience behaviors.
One-on-One Interviews
Let's get personal by conducting one-on-one interviews for qualitative research.
Complete Market Analysis
Market research empowers your business by providing industry, audience, competition, and future trend data.
Intercept Research
Intercept research is done right on site with consumers to gather direct feedback.

Schedule A Meeting

Discuss your project in more detail

How Our Research Services Work

Our customers always come first. Our work is proven to be efficient, effective and a reflection of our customers’ core values.

1
Discovery Meeting
Let's discuss your needs and business goals to set the foundation for this project.
2
Research
Our team will do extensive research for the project. Depending on what's needed, this may be in the form of interviews, focus groups, or on-site with customers.
3
Planning
We'll begin planning out next steps and strategy.
4
Implementation

The approved plan will take effect.

5
Evaluation

We'll debrief to see what went well, wrong, and what we can keep in mind for next time.

MessageMAP

Powerful messages require insight into the message development process. We offer MessageMAPPING™, neuro-messaging, message testing, brand messaging, product messaging, long-term message strategy, measurement and insights that tell your story so your audience keeps listening.
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Our Research Experts

Dan Cowling Headshot_2
Agency Founder & President
Dan Cowling III
Dan specializes in training, personal development, marketing strategy and program concepts.
Dane Cowling Headshot_2
Agency Founder & Industrial Specialist
Dane Cowling
Dane has extensive knowledge of the industrial world and specializes in developing messages and creative that stand out and gets results.
LVH Headshot
Director of Client Services & Executive Vice President
Lisa Van Hook, APR
Lisa develops many of the messaging and planning tools used by the agency, including the MessageMap® and the PlanGRID™.

What They've Said About Us

The challenge was met. Don't take our word for it, take theirs.
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“The messaging strategy they developed to improve our image and clearly articulate our mission proved successful and was utilized by our staff daily. Based on our initial success, we engaged The Communications Group to play an important role in the development of our comprehensive strategic plan.”
J.V.
Executive Director, Public Transit Agency
“They approach these programs strategically with the expertise gained from over 25 years in the health industry. From their leadership, down through their staff, The Communications Group has a passion for education and outreach.”
M.V.
Director of System Marketing
"The degree of involvement, the professionalism demonstrated and the excellent quality of their work, meant a great deal to the success of the program.”
P.C.
Program Administrator
“They have the deepest knowledge of their customer’s products and culture. Their work consistently scores very highly in independent readership studies we conduct.”
G.C.
President at B2B Manufacturing Company

Frequently Asked Questions

If you have other questions, please contact us for more information.

Why is research important?

Research is important for many reasons. Most obviously, it gives you knowledge to make more informed decisions for your business. Research can help you build a better understanding of your audience along with your own goals. It can also influence the way you target your audience and market your products.

How long does a research project take?

The length of time needed to complete research is entirely dependent on the scope of the project, including goals. If your research only requires a simple survey and presentation of findings, it can be done rather quickly. However, all projects are different, and timelines can be anywhere from a few weeks to a few months or longer. Contact us to get a more accurate timeline.