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Research Services

Actionable research insights to support smarter marketing decisions.

Research That Moves Business Forward

When you need real business insight and intelligence, not guesswork.
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The best communication and marketing is grounded in audience, competitive and logistical knowledge and insight. Audience assumptions can be detrimental to campaigns and marketing initiatives. ComGroup builds research studies that directly inform your strategy, channel selection, messaging, campaign creative and more. We work backward from your business objectives to create the research plan that delivers actionable insights.

ComGroup is a full-service marketing and communications agency with a dedicated in-house research team and practice. Whether you need a quick pulse check, citizen poll, marketing audit or an in-depth study to inform strategic planning, our research team works collaboratively with you to custom-build the research plan and approach to fit your objectives and your budget.

 

Core Research Services

From quick-turn surveys to in-depth interviews, we match the method to the moment. Explore our 13 research methods below.

Qualitative

Explores the why behind the audience behavior through open-ended conversation and observation.

  • Focus Groups (in-person & virtual)
  • In-Depth Interviews
  • Phone Interviews
  • Intercept Interviews
  • Ethnographies / Observations / Field Reports
  • Community Forums
  • Communications Audit

Quantitative

Measures the what — putting numbers behind audience attitudes, reach, and response at scale.

  • Online / Email Surveys
  • Telephone Surveys
  • Mail Surveys
  • Paid Advertising Surveys
  • Content Analysis
  • CRM Review

MessageMAP™

Turning research into a message that sticks

Every research engagement can feed directly into a MessageMAP™ — ComGroup's proprietary framework for translating raw insight into clear, consistent messaging across your organization.

How we work: The RPIE Process

Every ComGroup engagement is built on RPIE — Research, Planning, Implementation, and Evaluation — the industry-standard framework for communications that actually move audiences. It starts with a conversation and ends with proof it worked. 

1
Discovery Meeting

We start with a conversation, not a questionnaire. We'll discuss your business goals, audience, and challenges to align on what success looks like and set the foundation for the research ahead.

2
Research

Our team conducts the interviews, focus groups, surveys, and on-site sessions needed to gather real data — not assumptions — about your audience.

3
Planning

We translate findings into a clear, research-backed strategy: key takeaways, recommendations, and a plan built around what your audience actually thinks and needs.

4
Implementation

Once you sign off, the plan goes live — informing your messaging, campaigns, and content across every channel.

5
Evaluation

We measure what happened, share the results, and identify how future efforts can build on what we learned.

Explore Related Services

Digital Marketing
Paid Advertising
AI Visibility Tools
Search Surge™
MessageMAPPING
Public Relations
Creative
Branding
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Turning Guesswork Into a Growth Strategy

When the Winthrop Rockefeller Institute needed to understand its customers before a major facilities investment, they turned to CG for answers — not assumptions.

Real Results, Real Words

ComGroup listened carefully to our goals and challenges, then designed a research strategy that stayed on schedule, remained within budget, and delivered insights we simply would not have had the capacity to gather on our own. The results challenged some of our long-held assumptions while validating others — exactly what we hoped rigorous research would do. The findings have provided a roadmap for the future and strengthened our ability to fulfill our mission.
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Julia Dossett Morgan
Chief Advancement Officer, Winthrop Rockefeller Institute

Research Team

ComGroup’s research team is led by specialists with years of dedicated research experience. Our team leads include Lisa Van Hook and Hannah Phillips.

The team is rounded out by field researchers with extensive expertise in data analysis and statistical research design, focus group moderators, IDI interviewers, field polling and focus group recruitment partners, including nationwide polling, TTW (text-to-web) and phone survey capabilities.

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President | Director of Research
Lisa Van Hook, MA, APR
Lisa provides strategic leadership for ComGroup's research and insights practice, helping organizations uncover the data that drives smarter business, marketing and communications decisions. With decades of experience conducting market research, stakeholder and customer research, voter and political campaign research, and audience analysis, she has guided organizations across the B2B, government-to-citizen (G2C) and agriculture sectors through complex challenges and changing markets. Her expertise lies in transforming research into actionable insights that identify opportunities, uncover competitive advantages and shape high-impact strategies that achieve measurable business objectives. As a trusted advisor to national brands and industry leaders, Lisa ensures every research initiative delivers practical recommendations that lead to stronger campaigns and better results.
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Public Relations Manager | Research Project Manager
Hannah Phillips, APR
Hannah manages ComGroup's research portfolio, leading studies that help clients better understand their audiences, motivations, competitive landscapes, market trends and opportunities for growth. Accredited in Public Relations (APR) through the Public Relations Society of America (PRSA), she combines analytical research with strategic communications expertise to transform complex data into actionable insights. Her experience spans B2B, government-to-citizen (G2C), agriculture and political campaign and voter research, where she develops research that informs messaging, positioning and integrated marketing strategies. By translating findings into clear recommendations, Hannah helps organizations build communications and marketing campaigns that resonate with target audiences, strengthen brands and achieve measurable business goals.

Speak With An Expert

Ready to Ground Your Next Campaign in Real Insight?