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Business to Business Industrial Marketing

Knowing your audience is everything

We opened our doors by serving a business-to-business customer in the manufacturing industry. Thirty-five years later, we continue working with that original customer along with a number of international and national B2B manufacturers. Our team speaks the language of industrial B2B marketing, media buying, and trade journalists.

Advertising for B2B is a completely different beast than retail marketing and B2C marketing. Our team of experts understands the complexities of B2B sales and business to business advertising. We have to account for everyone who may be impacted by business purchases. Some examples of B2B marketing efforts include our custom growth strategies, inbound marketing, email marketing, lead generation, content marketing, media buying, and more.

Free B2B Trends Report

Marketing tactics and strategies

Here's How Our B2B Industrial Marketing Services Work

Regardless of your company goals, you can count on our team of B2B industrial and manufacturing marketers to deliver results.

1
Initial Meeting
Let's get to know each other and see if we're a good match for your needs.
2
Proposal
We'll send you a proposal to review before we get started on your project.
3
We Get To Work
We get started on your project. We'll be in touch to provide updates as needed or ask for feedback.
4
We Deliver

Our deliverables are handed off to you, or we complete the agreed upon timeframe for the work.

Our B2B Industrial Marketing Experts

Dane Cowling Headshot_2
Dane Cowling
If it’s got a gearbox, a copper coil, can be used in a mining operation or to run the roof at the Super Dome; if it has a 2,000 page sales catalog, a distributor and sells domestically and internationally, Dane Cowling will know not only how it works, but who buys it and how to market it.
LVH Headshot
Lisa Van Hook, APR
Lisa's background and experience put her in a position of leadership with many of our national accounts. As a principal in the firm, Lisa manages people, budgets, campaigns, accounts and relationships. She is a scholar of communication and a bit of a business etiquette advocate.
David Fahr Headshot
David Fahr
David knows manufacturing and speaks “trade media.” He's spent 20 years focused on planning and buying media for B2B customers, emphasizing industrial and manufacturing clients. He is one of the most experienced and respected practitioners in the industrial media industry. His product is data and research driven.

Success Stories

Browse previous projects

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Toyota Forklifts ProMat Media Relations
PUBLIC RELATIONS
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Baldor ProSpec Program
ADVERTISING, CREATIVE
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Soybean Promotion
PUBLIC RELATIONS, SOCIAL MEDIA

What People Think

Don't take our word for it, take theirs.
Contact Us
“Our company has been doing business with The Communications Group for over 30 years. They take pride in their work and have always delivered on their commitments to us.”
A.D.
Manufacturing Company Manager
“We truly trust The Communications Group and recommend them as a competent and trustworthy marketing and advertising agency.”
P.H.
CEO & President, industrial manufacturer
“I can confidently say they understand the value of their customer’s brand, the influence and importance of their customer’s vision, and most importantly what it takes to make their customer’s message stand out.”
J.L.
Owner / Publisher of Industrial Trade Journal