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Business to Business Industrial Marketing

Driving Growth for Industrial and Manufacturing Businesses

Our journey began with a deep commitment to serving industrial businesses, and over 35 years later, we continue to help manufacturers grow through strategic B2B marketing. Our team speaks the language of industrial B2B marketing, media buying, and trade journalists. As a leading manufacturing marketing agency, we understand the unique marketing challenges in the industrial sector.

Advertising for B2B is an entirely different beast than retail marketing and B2C marketing. Our team of experts understands the complexities of B2B sales, industrial marketing, and business-to-business advertising. We account for all stakeholders impacted by business purchases, whether it’s industrial digital marketing services, social media marketing for manufacturing companies, or content marketing for industrial companies. 

Get the Latest B2B Marketing Trends

Actionable insights and expert strategies for success.

Our Process for B2B Industrial Marketing Success

Regardless of your company goals, you can count on our team of B2B industrial marketers and manufacturing marketing services to deliver results.

1
Initial Meeting
Let’s get to know each other and see if we’re a good match for your needs. As an agency for manufacturers, we’ll ensure your unique challenges are met.
2
Proposal
We’ll send you a tailored proposal to review before starting your project. We're ready to assist whether you need industry media relations, branding and messaging, or something else.
3
We Get To Work
Once we’ve agreed on the direction, we’ll begin working on your project, providing updates and refining as we go to ensure success.
4
We Deliver

We deliver on time, meeting all agreed-upon goals with results that align with your manufacturing marketing objectives.

Meet the Experts Behind Your B2B Growth

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Dane Cowling
Dane understands the complexities of industrial marketing, from manufacturing processes to global distribution. With decades of experience, he helps industrial brands connect with the right audiences and drive measurable growth. His expertise ensures that manufacturers and suppliers effectively position their products in competitive markets.
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Lisa Van Hook, MA, APR
Lisa brings leadership and strategic insight to B2B marketing, managing national accounts and large-scale campaigns. With a strong background in communication, she specializes in building relationships and guiding brands through complex industrial markets.
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David Fahr
David has spent 20+ years planning and buying media for B2B brands, with a focus on industrial and manufacturing clients. His expertise in trade media and data-driven strategy ensures that industrial brands reach the right decision-makers with measurable impact.
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Kassie Booker
Kassie manages multiple B2B client accounts with a focus on strategy, execution, and relationship-building. She collaborates across departments to ensure seamless project delivery and measurable results. With a solutions-driven mindset, she helps brands navigate complex industries and connect with their audiences effectively.

Meet Our B2B Clients & Partners

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TMH Logo
Baldor Electric Logo
Motion Industries Logo
Innovation Logo
Jacuzzi Logo
Windsor Door Logo
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Monitor Elevator Products Logo
Proven Results:

Our Industrial Marketing Wins

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16 Interviews Secured, One Cover Story Earned
Elevating Media Presence at ProMat
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Driving Innovation and Visibility
A Game-Changing Event Strategy for Industry Success
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Maximizing Earned Media Presence at Industry Trade Shows
With Strategic Media Relations and Digital Marketing

What Our Clients Say About Working With Us

Don't take our word for it, take theirs.
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“Our company has been doing business with The Communications Group for over 30 years. They take pride in their work and have always delivered on their commitments to us.”
A.D.
Manufacturing Company Manager
“We truly trust The Communications Group and recommend them as a competent and trustworthy marketing and advertising agency.”
P.H.
CEO & President, industrial manufacturer
“I can confidently say they understand the value of their customer’s brand, the influence and importance of their customer’s vision, and most importantly what it takes to make their customer’s message stand out.”
J.L.
Owner / Publisher of Industrial Trade Journal