Increase Your ROI
Learn how to navigate media negotation
The Communications Group’s
B2B Media Negotiation Resource
Media negotiation is an essential skill for businesses that want to get the most out of their advertising budgets. Negotiating with media vendors can help you secure better rates, access exclusive opportunities, and achieve a greater ROI on your advertising spend. Effective media negotiation requires a combination of strategic planning, market knowledge, and negotiation tactics. This free resource is a great starting point, but you if need more help improving your negotiation, contact us!
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Initiating the ad buy
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Negotiating the ad buy
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Creating the schedule
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Negotiating the schedule
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