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Elevating Ethics in Communication

Your Comprehensive Guide to PRSA’s Ethics Month

Why Ethics Are the Cornerstone of Effective Communication

In today's fast-paced world, maintaining ethical standards in public relations is more important than ever. As we celebrate PRSA's Ethics Month, we're committed to providing you with the tools and resources to navigate the complexities of ethical communication. Whether you're a current client, a potential partner, or a decision-maker in a heavily regulated industry, this page is designed to help you uphold the highest standards of integrity and trust in your communication strategies. But first, why do ethics matter?

  • Builds Trust and Credibility: Ethical practices establish trust with your audience, stakeholders, and the public, reinforcing your brand's credibility and reputation.
  • Mitigates Risks: Adhering to ethical standards helps prevent legal issues, public backlash, and crises that can arise from misleading or unethical communication.
  • Enhances Long-Term Success: Companies that prioritize ethics are more likely to foster long-term relationships with clients and customers, leading to sustained success and growth.
  • Promotes Transparency and Accountability: Ethical communication ensures that your messages are honest and transparent, holding your organization accountable to the highest standards of integrity.

Ethics Resources

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Ethics influence everything we do at ComGroup from PR to creative and digital advertising. Read how from our team members.
Meet the team!
"As an account executive the role requires independence, we are the forward facing person for the agency. We have to be able to represent clients objectively and support what is in their best interest. Com Group is always accountable and supportive of the client and what is best for them and their needs."
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Kassie Booker
Client Services Manager
"Why do ethics matter? One word: Trust. Ethical communication is the foundation for a relationship that is rooted in trust, and our PRSA Code of Ethics are our anchor. We have extremely high standards for our PR team and our APR accreditation signals to our clients that they can trust they are partnered with an agency and PR practitioners that synthesize the PRSA Code of Ethics into every PR project, tactic, strategy and idea."
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Lisa Van Hook, MA, APR
President
"Ethics serve as the moral compass that guides a company’s decisions and actions. By creating and adhering to a code of strong ethical standards, The Communications Group ensures every employee, customer, and industry partner can expect a high commitment of trust in everything we do. Ethical behavior is the foundation of our reputation, contributing to the long-term success of our company and all our relationships"
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Dane Cowling
Agency Founder & Industrial Specialist
“Any success achieved through public relations hinges on the ability to maintain positive relationships. And the only way to do that, is to ensure the relationships you invest in are built first and foremost on trust. Ethics serve as an unwavering compass to navigate the inevitable complexities we all encounter in business and life, and help us create a path forward in a way that preserves the trust and reputation we’ve worked so hard to earn.”
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Carson Horn
Director of Client Services & PR
"I am loyal to our clients as well as our agency. Both entities deserve my maximum effort. I depend on agency team members to contribute their experience and expertise to help me provide a cohesive plan with actionable steps and attainable goals. Together, we deliver our best, only our best."
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Dana Rogers
Multimedia Designer
"Our success is built on the trust our clients have in us. From day one we've promoted a high level of ethical practice as a cornerstone to developing that trust. It's been a key to our success. Besides, it just feels good to do business that way."
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Dan Cowling III
Agency Founder, Chairman & CEO