Empowering Women Across Industries
900+ Podcast Downloads and 3X Website Traffic Increase In Year 1
The Communications Group launched the Women in Industry Podcast to amplify the voices of female leaders across agriculture, manufacturing, and STEM. This innovative initiative used storytelling and strategic promotion to inspire audiences and drive engagement across multiple platforms.
About the Project
The Communications Group launched the Women in Industry (WIN) program to celebrate the achievements of women across various industries, including agriculture, manufacturing, and healthcare Initially centered on social media storytelling and long-form narratives, the program highlighted the contributions of female leaders to inspire and connect with broader audiences. Building on the program’s success, ComGroup introduced the WIN Podcast, giving these leaders a platform to share their stories in their own voices while amplifying the program’s reach and impact across industries.
The Challenge
ComGroup needed to enhance the existing WIN program without disrupting its established framework or requiring significant new resources. The primary goal was to deepen audience engagement while maintaining the program’s cost-effective approach
The Solution
After extensive research, ComGroup identified podcasting as the ideal medium to amplify the voices of women featured in the WIN program. We developed a sustainable production model that included hosting accounts, professional audio equipment, and a streamlined process for recording and publishing. A strategic promotional plan integrated the podcast into ComGroup’s website and social media channels to maximize reach. Additionally, the program targeted professional women in agriculture between the ages of 25 and 55, aligning with WIN’s core audience.
The Results
The WIN Podcast exceeded all expectations, becoming a key driver of engagement for the Women in Industry program. With over 900 downloads in the first year, the podcast resonated with audiences across multiple platforms like Spotify and Apple Podcasts. Weekly episode production ensured consistent audience growth, while the WIN Podcast page became the most visited section of ComGroup’s website—tripling its traffic. By amplifying the voices of female leaders, the podcast not only expanded the reach of the WIN program but also solidified its role as a leading resource for inspiring stories across industries.
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