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Carson Horn, APR

Director of Public Relations & Client Services
Grouper Since 2019
With a Bachelor of Science in Agricultural Communication and his first job being a farm hand, it's safe to say Carson is right at home when working with our Ag clients. Carson oversees our Public Relations team and is an active member of Arkansas PRSA as well as the Arkansas Farm Bureau. His communication and writing skills have driven his career and he's always looking for ways to improve. He's most proud of earning his APR. Hs advice for someone entering the PR field is the have fun and keep learning.

Skills & Certifications

  • APR Certified
  • PRSA Member
  • Arkansas Farm Bureau Member
  • Masters of Beef Advocacy
  • Young Cattlemen's Leadership Class
  • 2015 NCBA Communicator of the Year
  • Organization & Time Management
  • Interpersonal Skills
  • Radio/Broadcast Production
  • Podcasting
  • Public/Media Relations
  • Leadership
  • Copywriting
  • Critical Thinking
  • Event Managment
  • PRSA Crisis Communication Certification
PRSA Certificate Program Badge

Personality

  • Introvert
  • Virgo
  • Night Owl
  • Coffee Lover
  • Teaches Sunday School
  • Wants to visit Munich
  • Favorite Candy: Mr. Goodbar
  • Favorite Season: Fall
  • Favorite Holiday: Halloween
  • Favorite TV Show: The Simpsons
  • Favorite Music: Classic Rock
  • Favorite Book Genre: History

Question & Answer

How would you describe your day-to-day work?

My day-to-day work is an exercise in controlled chaos—managing expectations, tackling surprises, and somehow making it all look like it was on purpose.

Describe a favorite client project:

Making a client's wish come true! A client recently came to us with nothing more than an obscure anecdote. Long story short, the client received some pretty high praise from a high ranking official for the work they were doing. We took that seed and cultivated it into a multi-faceted cover story that compared the impact of their service in Arkansas to the arrival of electricity! In fact, the story was so good, other media outlets had to share it. The project couldn't have turned out any better, and what's more - the client couldn't have been happier.

Did you have any pets as a child? What kind?

Lots. Growing up on a farm, that tends to happen. I’ve had several dogs through the years, countless cats, a rabbit, hermit crabs, fish, a pony, chickens and goats. Currently, I tolerate my wife’s two Australian Shepherds, Moose and Grizz.

What did you do during the summertime?

Mostly worked on the farm. I have a lot of fond memories driving around with my dad checking cattle, opening gates and riding along in the tractor while he baled hay.

What were you most afraid of as a child?

Heights. It’s why I stopped growing at 5’8”.