LinkedIn is a great resource and tool, especially for businesses and professionals. But, it won't really work for your business if you don't have an audience. Take a look at these eight LinkedIn growth tactics to increase your brand awareness. You can even start today!
Tactic One: Connect and Follow
There are a multitude of reasons you want to continuously be connecting on LinkedIn. LinkedIn is a great
place to nurture current relationships and build new relationships. Afterall, relationships accelerate
business.
- Industry Thought Leaders
- Industry Organizations
- Industry Media Outlets
- Top 100 Customers
- Top 100 Prospects
- Suppliers or Partners
- Stakeholders & Employees
Tactic Two: Comment Strategically
One of the best ways to get your brand in front of new users is to ride on the success of other pages’
posts through commenting. If your comment performs well, it can lead new users to your business page
and keep your brand top of mind.
1. Identify pages/people on LinkedIn who are sharing similar content or have an audience that aligns with your ideal customer. Keep track of these pages by creating an excel sheet.
2. Look for trending or rising star posts. These are newer posts that are gaining good traction and are more likely to get more views.
3. Ride on the visibility of trending/rising posts by commenting. Avoid using generic comments like “great post” and instead add value. For example, if a rising post is naming three useful tips, you can comment an additional two to three tips.
4. Keep an eye out for how comments are performing. You’ll know if your comments are performing well if they receive likes and responses.
Tactic Three: Jumpstart the Algorithm
The first hour of your post being live is the most important. LinkedIn’s algorithm is monitoring how
many engagements your post receives during that hour and deciding if the performance warrants
showing your content to more people. You can “jumpstart” the algorithm by getting your employees to
engage with the post.
1. Engage your company employees every time a new LinkedIn post goes up. Encourage them
to comment, share or like the post.
2. If you’re afraid of constantly bombarding staff with requests to interact, you can always
make five different recipient groups on your email. When a post goes live notify one of the
groups and continue to alternate which group receives the alert.
Tactic Four: Create Native & Optimized Content
You know what social platforms hate most? When users direct them off their platform. It’s just not in
their best interest to promote content that sends their users elsewhere. By creating unique content and
hosting it on LinkedIn, you’ll be putting yourself in the favor of the algorithms.
You know what users hate most? Posts that are difficult to read. Every post should start with one to two attention-grabbing statements. Then there should be an immediate paragraph space. You’ll want to
keep paragraphs two to three sentences at most and add a paragraph space between each. It’ll make reading your post easier, especially on mobile. Another perk to this is users will have to click the “see
more” button which shows LinkedIn that your post is being interacted with.
Tactic Five: Hang Out in Groups
Your ideal customers have more than likely joined a group that identifies with their specific industry or
interests. Find those groups and join them.
1. Browse posts and take notes! Identify questions, trending topics, and influential leaders.
Use this information to help you make content for your own page.
2. Comment strategically! Find questions you can answer or contribute to conversations. Do
not be salesy though! This can get you kicked out of many groups.
Tactic Six: The Secret Formula
Post 3-5 times per week. For every post you make, comment at least four times on other posts. The combination of post consistency and staying engaged is the secret to growing your following. These tactics will get your brand in front of more people, increasing the likelihood of gaining followers!
