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Crisis Communications

When the Story Is About You, You Need a Team That's Ready
Talk to our crisis team
100% APR-Accredited Team
PRSA Crisis Communications Certified
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PRSA Public Affairs Certification

Our Crisis Communications Pledge

We are Arkansas's leading full-service marketing, public relations, and communications agency, delivering strategic solutions that drive results.

Crisis Communications is an area of excellence for us, where we specialize in reputation management, media strategy, and crisis response, ensuring clients navigate challenges with confidence and clarity.

We help organizations navigate crisis with clarity, credibility and confidence — before, during and after it happens.

What You Can Count On

  • Ethical PRSA Code of Ethics
  • Accredited Practitioners
  • Deep Experience
  • Available 24/7
  • Extension of Your Staff
  • Complete Confidentiality

The best crisis is the one you avoid

Signals you can verify, not just claim

Crisis counsel isn't the place to take someone's word for it. Every credential below is independently earned.
PRSA Certificate Program Badge WEB
PRSA Crisis Communications Certification
Certified crisis-specific counsel through the Public Relations Society of America.
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100% APR-Accredited PR Team
Every practitioner on our public relations team holds the Accredited in Public Relations (APR) credential.
Page Center Integrity Badge 2026
Page Center Integrity Badge
Recognizes a demonstrated, ongoing commitment to ethical public relations practice.
PRSA Certificate Program Badge WEB
PRSA Public Affairs Certification
Specialized public affairs credentialing held by our senior counsel.

Every engagement runs on the PRSA Code of Ethics

We hold ourselves, and the clients we counsel, to the six core values that govern the practice of public relations.

prsa-values-wallet-size
Advocacy
We serve as responsible advocates for the clients we represent, while protecting the public's right to full and accurate information.
Honesty
Every statement we issue, on the record, on background, or off, is accurate and truthful.
Expertise
We bring deep, continually sharpened crisis experience, and hold ourselves to the profession's highest standards of practice.
Independence
Our counsel stays objective, free of conflicts that could compromise a client's interest or the public trust.
Loyalty
We serve our clients' legitimate interests, balanced against our obligations to the public we all ultimately serve.
Fairness
We deal honestly and respectfully with clients, colleagues, media and the public, regardless of the pressure of the moment.

We manage crisis before, during and after

A crisis doesn't end when the cameras leave. We stay through resolution — evaluating what happened, capturing the learnings, and helping you implement strategies that prevent a repeat.

Before
Every successful crisis response starts with preparation. We identify risks, train spokespeople and build strategic response plans that help your organization act quickly and confidently when it matters most.
During
In the middle of a crisis, clarity is everything. We deliver rapid messaging, monitor developments in real time and provide experienced counsel to keep your communications aligned and your stakeholders informed.
After
Once the immediate crisis has passed, the work isn't over. We help restore trust, evaluate your response and implement improvements that strengthen your organization for whatever comes next.

Crisis Solutions

A full menu of what we do when it matters most.

Crisis Planning & Preparation
The strongest crisis response begins long before an issue arises. We help organizations identify risks, prepare leadership, and build comprehensive plans that provide clarity and confidence when the unexpected happens.
Crisis Communications
Clear, timely communication is critical during a crisis. We develop strategic messaging, holding statements and rapid-response communications that keep stakeholders informed and protect your organization's credibility.
Crisis Management
When the stakes are high, we help you stay coordinated. From developing communication strategy to aligning with legal counsel and crisis teams, we provide the leadership and structure needed to navigate complex situations.
Media Relations & Management
We serve as the bridge between your organization and the media. Our team manages inquiries, crafts newsworthy communications, monitors coverage and helps ensure your story is told accurately and effectively.
Strategic Communications & Issues Management
Not every crisis makes headlines—but every issue deserves a strategy. We help organizations protect their reputation, engage key audiences and manage communications surrounding change, emerging issues and public perception.
PRESS POWER
When every second counts, how you respond can make or break your organization's reputation. PRESS POWER is ComGroup's media training program that prepares executives and communications teams to craft rapid-response messaging, anticipate tough questions, and stay composed under pressure.

Prepared spokespeople, are confident spokespeople

Media and spokesperson training via PRESS POWER Suite

Meet the Experts

Headshot - LVH
President
Lisa Van Hook, MA, APR
Lisa leads with the strategic clarity a crisis requires. Years managing national accounts and large-scale campaigns have sharpened her ability to coordinate multiple stakeholders at once — internal teams, media, and industry partners — without losing sight of the bigger picture. Her strength in relationship-building is what protects a brand's reputation when trust and clear communication matter most.
Carson Horn Headshot
Vice President & Director of Public Relations
Carson Horn, APR
Crisis work rewards discipline over instinct, and that shows in how Carson operates — turning fast-moving, high-pressure situations into clear, coordinated communications rather than scrambling for a headline. As an active member of Arkansas PRSA, he brings both the credentials and the local relationships that matter when an organization's reputation is on the line.
Lora Mosley Headshot
Account Manager & Sr. Public Relations Specialist
Lora Mosley, MS, APR
As the Account Manager & Sr. Public Relations Specialist, Lora works closely with our public sector clients. She is accredited in public relations through the Public Relations Society of America (PRSA) and is an active member of Arkansas PRSA. Lora is an expert in drafting messages that drive action.

Speak With An Expert

Learn how we can help your business