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Karen Abbott

Digital Marketing Specialist
Grouper since 2026
Karen Abbott brings both the creative instincts and the business acumen to the table. A rare combo backed by a BA in PR, an MBA, and a Certified Digital Marketing Professional credential from UCA. She's a firm believer that great strategy and great creative only work when they're speaking the same language — and that coffee is non-negotiable. When she's not building campaigns, she's playing Pokémon with her husband, wandering TJ Maxx for fun, or letting her dog Winston convince her it's walk time.

Skills & Certifications

  • Strategic Communication
  • Relationship Building
  • Social Media
  • CDMP Certified
  • BA, Public Relations
  • MBA

Personality

  • Proud Maxxinista
  • Coffee enthusiast
  • Aries
  • Ambivert
  • Morning Person
  • Go to Karaoke Song: Bohemian Rhapsody
  • Dog Mom to Winston
  • Really bad at: MATH
  • Spirit Animal: Border Collie
  • Favorite Food: Italian
  • Favorite Color: Green
  • Favorite Word: Literally

Question & Answer

What are you most looking forward to in your role at ComGroup?

 Honestly, the people. From the very first interaction with this team, everything felt genuine and straightforward. That kind of culture is hard to find and I don't take it for granted! 

What is your guilty pleasure?

 I'm a proud Maxxinista. If I'm bored, there's a 100% chance I'm wandering the aisles of TJ Maxx; my heart is always full, my wallet not so much. 

What are your "unique abilities"?

 I’d say combining creativity with organization and communication. I like taking ideas and turning them into something engaging and meaningful, while also keeping projects organized and moving forward. I’m also naturally relationship-oriented and love creating connections that help teams collaborate well together!! 

Biggest pet peeve?

 Lack of communication.

What kind of pets do you have? What are their names?

 Winston! He's a 4 year old border collie/Poodle mix. 

What's something you've done but will never do again?

 A high ropes course (not my thing).