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Your Exclusive 2026 Public Affairs Trends Report

Stay ahead with insights into the latest marketing strategies shaping the future of public affairs in 2026.

The Communications Group’s

2026 Public Affairs Trends Report

The Communications Group’s 2026 Public Affairs Trends Report outlines the key insights shaping communication in the year ahead. Public sector programs continue to evolve, and staying connected with the people you serve requires thoughtful planning and effective outreach. This report highlights the strategies that can help agencies strengthen engagement and share their stories with clarity and confidence. Discover trends that are influencing public affairs marketing in 2026:
  • The renewed value of in person outreach
  • Smarter and more intentional social media use
  • Growth in podcasts, newsletters, and other new media platforms
  • Creative storytelling that helps programs stand out
Get the full insights by downloading your copy of the report today!

Complete the Form For Access to the Report

This Report Is Designed For:
  • Public Sector Communicators
  • Government Agency Leaders
  • Nonprofit Outreach and Education Teams
  • Public Information and Community Engagement Professionals
  • Policy and Program Managers
How ComGroup Can Help Implement These Trends

Need help applying these insights to your organization? Our marketing, communications, advertising, and public relations solutions support public sector teams in achieving their goals.

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Advertising
Our 360° advertising approach combines traditional and digital tactics to create cohesive, high-impact campaigns tailored to your audience and goals. From print and broadcast to programmatic and paid social, we use data and insights to drive awareness, engagement, and measurable performance.
Public Relations
Powerful public relations is about relationships. Our APR-certified practitioners provide solutions tailored directly to your business’s needs, positioning your brand for success in today’s competitive landscape. As an experienced advertising agency, we help businesses build credibility and maintain a strong public presence.
Research
Our research team delivers clear, actionable insights through interviews, surveys, and market analysis, helping you understand your audience and strengthen your marketing strategy. We translate data into meaningful direction that supports smarter decisions across all your marketing efforts.
Digital Marketing
Our practitioners are on call to help with everything from strategy to execution in all things digital. With a proactive approach and efficient tactics, our digital marketing firm delivers measurable growth through strategic content, paid media, and social engagement.

Explore Our Public Affairs Marketing Expertise

See how we help government organizations drive impact
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