At The Communications Group (ComGroup), we understand the need for people who serve the common good. One such group that often goes unnoticed is early care and education providers. Through our work with Better Beginnings, we’re able to elevate child care providers and give them a way to tell their stories and share their expertise.

They are the workforce behind the workforce. What they do every day helps families and communities thrive. For Provider Appreciation Day 2025, we’re taking you behind the scenes at ComGroup to show you why we celebrate this day and how we champion early care providers.

Why We Celebrate

High-quality early care and education is essential to a strong and thriving economy. When parents know their children are safe and well cared for, they can be more present and productive at work. None of this is possible without dedicated child care providers – something we see firsthand every day.

At ComGroup, we’re committed to supporting those who make that care possible. We have a passion for uplifting and helping future leaders grow and learn. Early care and education providers do, too. They, and we, know that today’s children are tomorrow’s leaders, and what happens in their earliest years sets the tone for the rest of their lives.

How We Do It

For Better Beginnings, we implement an integrated marketing campaign to raise awareness of the importance of high-quality child care for children, families, employers, and communities. Advertising, social media, public relations and creative projects are employed to increase message awareness and engage with our target audiences. Through this massive effort, we’re able to educate and drive action.

We also prioritize giving early care and education providers a place to tell their story and share their expertise. Their passion and wealth of knowledge, whether family home or center-based, are important to showcase and celebrate.

Early care and education providers don’t always get the recognition they deserve. They commonly go unnoticed, and one day a year isn’t enough. That’s why ComGroup is proud to elevate them all year long.

Want to know how we can do the same for you? Contact us today to get started.